So who better to encourage women to get in shape for a new fitness campaign, then Joe Cole's future wife.
Since rising to prominence as one of the country's top WAGs at the 2006 World Cup in Germany, the 23-year-old has quickly gained popularity thanks to her amazing physique.
Keeping in shape: Carly Zucker gets to grips with a rowing machine as she launches the Sweat In The City campaign
As well as winning over male and females fans with her toned figure, she has also received praise for having a career - unlike many WAGs who appear to spend their time shopping and holidaying at their footballer husbands' expense.
Fitness-mad Carly, who has been working as a personal trainer for several years, has agreed to show off some of the moves she teaches her clients as part of the Sweat In The City campaign.
The initiative is offering 3,000 three month gym memberships to London women aged between 16 and 24 who do little or not exercise in a bid to encourage them to live a more active and healthier lifestyle.
Running woman: Carly jogs down a deserted London street
Dressed in sweatpants, trainers and t-shirt, Carly's workout outfit was let down with her unsuitable glossy hair hanging loose instead of being tied back and two big rings on her fingers.
One of the rings was Carly's £50,000 engagement ring from her midfielder fiance Joe, which she accepted following his proposal at their Surrey home last year.
Despite reports the couple were planning to wed this summer, Carly recently admitted the pair would marry in Chelsea next year.
Even though Joe earns millions from his Chelsea contract, Carly is adamant she won't give up her career like many other WAGs.
She said: 'I've always been sporty. I played football at school and have always done a lot of running. A career in the fitness industry seemed natural. I love my job.'
Wedding plans: Carly and her fiance Joe Cole at teammate Michael Carrick's wedding last year
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