Her revealing black gown had poker chips worth a total of $1 million sewn onto it.
The prize for the contest, which attracts thousands of entrants, is $1 million.
Danielle Lloyd launches the World Poker Series last night in London
Model Danielle, who recently announced her engagement to DJ Ironic after just two short months, was at the Empire Casino in Leicester Square.
The former Celebrity Big Brother contestant, 24, has previously dated a string of footballers, including Teddy Sheringham and Marcus Bent.
Last night she showed off her dazzling diamond engagement ring as she posed for photographers on a poker table.
Danielle Lloyd poses on a poker table at the launch
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