But last night the Dancing on Ice presenter shrugged off the criticism, returning to the busty attire she clearly adores.
Holly, 27, dazzled on last night's show with a revealing, off-the-shoulder white dress.
Back to front: Dancing on Ice presenter Holly Willoughby's plunging neckline has made a return in a stunning off the shoulder dress on last night's show
It was a marked difference from the previous week, when she chose to showcase a plunging rear view, in a dangerously low-cut backless dress.
The black sequinned gown also came a lot higher up at the front and showed nothing of area which has caused so much controversy of late.
But this week, Holly was clearly keen to ignore all the criticism levelled at her headline-grabbing frocks, and return to the look she obviously feels comfortable in.
Holly, 27, looked stunning on last night's show in a cream-coloured low-cut gown, with a glossy sheen, revealing her shoulders and a whole lot more.
Now you see it: The television presenter has returned to the look she clearly feels comfortable in. Having last week departed from her signature plunging neckline, to cover up in front completely by wearing a backless dress
But even so, she appears to have taken on board the criticism of her racy outfits, and looked to have toned it down a tad for the popular early evening programme. The neckline was slightly more demure than has been seen in the past.
Holly's wardrobe has attracted much criticism from the shows fans. After one show, a viewer, writing on a TV messageboard, said: "Why doesn't Holly Willoughby stop messing around and just do the show topless?"
Another wrote: "My husband and I have great fun trying to bet how low her top will be each week. She does struggle to keep them in, doesn't she?"
But for her part, Holly said today she couldn't understand what all the fuss was about.
During an appearance on Loose Women recently, she said: "It's just the weirdest thing that has ever happened. It's like I'm living in someone else's world."
However, Holly's Dancing on Ice wardrobe wobbles are not the first time the former underwear model's 32D figure has got her into trouble.
In 2004, there were complaints after one of her breasts popped out as she danced on the ITV Saturday morning children's programme Ministry Of Mayhem.
Last night tennis star Greg Rusedski was the latest celebrity to receive the brush off on the Dancing on Ice show as he was voted off in the skate-off.
Rusedski found himself in the bottom two, along with Coronation Street's Zaraah Abrahams.
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