The Match of the Day host, 47, is walking down a busy street when he is startled by a blonde who opens her jacket, seemingly revealing her breasts.
However, the camera pans round to reveal she is keeping her assets covered with a strategically placed sign, which contains a suggestion for a new Walkers flavour 'spring chicken'.
Gary gets a shock: The TV pundit is stunned when he is flashed by a woman in the new Walker's advert
The new ad, which launches tonight, sees members of the public bombard Lineker with flavour ideas as part of the 'Do Us A Flavour' campaign.
The winner of the contest will not only see their flavour idea become a reality, but they will also win £50,000 prize money and one per cent royalties of their flavour's sales.
... The so-called 'flasher' is fully-clothed, but she's got an idea for a flavour
The ad begins with Lineker playing his second favourite sport after football, golf, when he is hit on the head with a golf ball reading 'soya sauce'.
Soon enough, Lineker is diving for cover as it rains down with hundreds of golf balls baring flavour ideas.
Raindrops... I mean golf balls keep falling on my head: Gary Lineker's day on the course is ruined by enthusiastic entries for the flavour competition
Another day out, this time at the football, is ruined for Gary when the crowd starts spelling out 'pork pie'.
It continues to get worse for the TV pundit as an overenthusiastic barber shaves the flavour 'Ham' into the back of Lineker's hair.
A cut below: Lineker is unimpressed when his barber shaves a flavour suggestion into his hair
The promo marks Lineker's 73rd ad for Walkers, who started working with the snack giant in 1995.
He said: 'I have to admit when I heard the shoot was set on a golf course and in a footie stadium I thought I’d have a nice relaxing day of filming.
'What they didn’t tell me was that I’d be pelted with golf balls, chased by a crowd of crazy crisp fans and covered head-to-toe in post-it notes.'
Drowning in flavours: Lineker looks unhappy as he is covered with post it notes with flavour suggestions on
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