But when the blonde took to the catwalk for Rock Fashion Week, she was faced with some stiff competition - a towering transvestite.
Despite trying hard to attract attention, the former Baywatch star found herself being upstaged by the cross-dressing model during the Richie Rich show.
Battle of the blondes: Pamela Anderson, pictured with designer Richie Rich at Rocks Fashion Week in Miami, vies for attention on the catwalk
Pamela left little to the imagination in a tie-die t-shirt and Laboutin stiletto heels, showing off her enviable figure and toned legs.
But her fellow model stole the show in a peroxide wig, sequinned dress and floral coat.
Earlier, Pamela, who appears to be sporting a new fringe, donned a white t-shirt to announce her new brand Muse with Richie Rich.
Head and shoulders above: The cross-dresser towers over her fellow models
Perhaps Pamela, 41, has been taking some tips from Vivienne Westwood.
Earlier this month, she walked the runway for the designer in Paris, suffering a wardrobe malfunction when her surgically-enhanced breast came free of her gown.
But backstage after the show on the elegant Place Vendome, orange-haired Westwood shared a few tips for dispelling the economic gloom as the Paris womenswear shows got into full swing.
'Buy less, choose well, mix it all. Wear your shirt back to front, that way you get two ways of wearing your shirt,' she told reporters.
Barely there: Pamela and Richie Rich announce their new fashion brand, Muse, at a press conference
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