Newly engaged Danielle Bux braved the drizzly weather in a tight skirt and corset to launch a new bra-fitting bus and raise awareness of the perils of wearing the wrong size.
She even managed to make a bus ride look enjoyable as she swung off the side of a bright pink Routemaster for the shoot.
All aboard: Danielle Bux launched a new bra-fitting bus in London today
The bra-fitting bus is being launched by lingerie chain La Senza to encourage women to ensure their bra fits properly.
Danielle, 29, who is a 32DD, said: 'The wrong bra size can be painful, ruin your posture and dent your confidence.
'Whatever your figure, you need to have the best bra and it really is a shame that so many women wear ill-fitting bras.'
What chill? Danielle and co braved the cool temperatures at the shoot
The model added that her bra was her most important piece of clothing.
The bus, which incorporates four bra-fitting rooms and a sales area, will make its first stop at Lakeside Shopping Centre tomorrow and will tour the country in the run-up to Christmas.
Danielle was joined by two other underwear models who seemed oblivious to the cold and damp, posing in nothing but bright pink bras, knickers and stilettos.
Pole position: Danielle apparently enjoyed her brush with public transport
La Senza said it was donating 50p to a local charity for every woman fitted on board the bus.
Danielle's engagement to Gary Lineker was confirmed earlier this week after she was spotted wearing a sparkling ring on her finger.
The Match Of The Day presenter proposed to Danielle, 18 years his junior, a month ago and she accepted immediately.
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